Online Reviews – A Mirror Image of a Company’s Brand
September 3, 2019
If a company has listed its business in online business directories then it becomes mandatory for it to communicate with its customers. Online business is dependent upon the fact that how do its customers find it. Responsive websites, speedy page loading, and relative content are the primary methods to increase the traffic towards a webpage. How is it possible for a company to know the customer satisfaction level? Online reviews are the best way to communicate and take the opinion of the customers. There are positive and negative reviews that customers share. Contemporarily, the success of the online business is dramatically affected by both types of reviews. One negative review can result in a decline in sales that the company cannot afford. Thereby, companies remain indulged in providing quality products and services. New customers equally value these customer reviews because they save customers from buying anything blindly. Positive reviews mean the services are trustworthy and negative reviews are a stigma for a brand. This is how these online reviews affect the repute of a company’s brand and online business ratings as well.
How to Utilize Online Reviews to Improve a Business
Whether reviews are negative or positive a company can utilize them to improve its business. They are your link with the customer. If you use this link effectively and work on the principles of supply and demand then an evident hike in your business is for sure. Thereby, be honest while looking at these reviews and utilize this feedback effectively in subsequent ways.
#1. Find the Reason of Writing Reviews
The world is progressing with
speed of light and everyone is running like a horse in a race. Human beings are
too busy following their routine that the day ends but their responsibilities do
not. A businessman running an online business must know that no one has time to
share reviews. One needs to think like a customer. If products and services are
satisfactory people usually remain silent. They seldom want to share their
opinion online. However, if the product or services were costly and it was not
up to the standards of the customer he definitely shares the reviews out of
rage. It is the basic human psyche behind sharing the reviews. So a businessman
needs to heed towards negative reviews as soon as he sees them.
#2. Thank People for Their Feedback
It has been aforementioned that
no one has sufficient time to share reviews. If you ask customers to share
online reviews do it humbly. No matter, they share derogation or praise accept
it wholeheartedly. Never forget to thank them. It will make them realize that
you value what they think. It will somehow urge them to trust you once again
even if they are not satisfied with the services.
#3. Respond to Reviews
How would you feel if a service
provider act dumb when you complain about his services? It is indeed annoying
and that is how exactly a customer feels when companies do not respond to the
online customer reviews. There are two evident benefits of replying the reviews
Your relation with an existing customer will be
New customers will find it good that you care
what they think and try to resolve issues of your customers
#4. Reply Positively
A company has to be cautious
while responding to customer reviews. Negative reviews have to be replied in a soft
tone and one must try to pacify and compensate the customer. There is a strange
power of negative reviews that drives the incoming customers away. Nonetheless,
if handled and replied tactfully matter can be resolved with least loss.
#5. Show Customer Care
It is an admitted fact that
negative reviews are an opportunity to show the customer care. If there are
some negative reviews and businessmen find a fall in business ratings then all
he needs to do is to show care towards customers. This strategy will help you
maintain the flow of traffic at your web portal and stabilize the sales.
#6. Never Delete a Comment
Deleting the comment is one of those mistakes which adversely affect the repute of your business. It is more aggravating than the negative comment. Renowned company brands tried to opt this method and it proved to be the last nail in the coffin of their market standing. Media creates such incidents into sensational news and it becomes difficult to come out of this mess. Therefore, on what your customers say and entertain their complaints and comments.
#7. Ignore and Keep Up Good Work
You have to be very tactful while
reading and answering online reviews. It happens that customer finds some
services terrible and aggressively share derogatory remarks. If you know that
what happened to the customer is an anomaly, it might be a once in a blue moon
case. Otherwise, your services are satisfactory. Then you can ignore these
negative reviews and keep providing the outclass services. It will earn you
positive reviews and everything will be back on the track.
#8. Make Reviews Part of Marketing
Positive customer service reviews can become part of your marketing plan. Read reviews about the services you provide and select the best positive reviews and inculcate them in your ads. One of the most common ways that attract more online traffic is to show these reviews and positive responses of your customers in the form of 5 stars.
#9. Quote Reference of Reviews in Emails
Many companies market their
services via emails. Businessmen opting this marketing strategy can utilize
positive reviews in their emails. Share these reviews with other customers to
enforce your reliability. These reviews can make your emails more effective and
attract more customers.
#10. Keep a Check on Review Sites
There are many online review
sites which let customers share their quick review and share it online. There
are many other customers who are interested in these reviews because they
intend to buy your services. So it is better to keep an eye on these reviews.
This vigilance helps you deal with negative reviews timely.