How to use Google keyword planner for Right Keyword Research

‘Where can I find the best keyword research support to make my business a big success?’

If you need a good answer to this query, we suggest you to use Google run services for the same. And, why should it not be? After all, Google is one of the most used search engines, and all businesses work hard to be in its radar.

Whenever any business performs a research to make a PPC campaign or any SEO activity a success, leveraging the data-driven tools available with Google offers a wise approach. One of such tools is Google Keyword Planner.

In this post, we intend to provide you learning support for:

  1. What are Google Keyword Planner’s strong points?
  2. Best strategies to use Google Keyword Planner

So, here we start!

  1. What are Google Keyword Planner’s strong points?

Google Keyword Planner has following strengths that make it a reliable research tool for SEO and PPC campaigns:

  1. It offers updated information about the trending keywords.
  2. The planner shows the graph of growing or receding popularity of keywords with changing times
  3. Most importantly, it is absolutely free. The users need not have separate registration process; their Google account only will suffice to access this planner.

All these points must have intrigued your mind, and may compel you to know about the best ways to use it. So, here we bring the steps applicable to use and the purpose these serve.

Before that, if you have checked this planner, you must have found two routes for exploring this tool. These are – Discover New Keywords, and Get Search Volume and Forecasts.

When and how to use Discover New Keywords

You can follow the option ‘Discover New Keywords’ option when you want to search right keywords for your website. You can enter the link to your website in the search bar, and within seconds, it provides insight into the keywords being used properly by both existing and prospective customers.

Learn how to use Discover New Keywords for SEO

SEO needs to discover new keywords for two purposes.

  • First, it can help initiate a campaign strategically by choosing keywords popular with the target customers.
  • Second, it allows creating new content, and ranking it too.

Steps involved are:

  • Choose from ‘Start with keywords’ or ‘Start with a Website’ option.
  • While opting for start with keywords, choose broad keyword category. Then, narrow down the keywords by adding some specific terms.

What you get

The Google Keyword Planner will entail information, comprising:

  • Average number of monthly searches
  • The paid competition level
  • The ad impression rate
  • Estimates of top of page bid

How to use option ‘Get Search Volume and Forecasts’

The second option is designed for the users who already have prepared a list of keywords with them. The users enter the keywords, up to 10 in number, and the planner provides information on:

  • expected number of clicks and impressions,
  • keyword is estimated to drive in one month’s time.

Apart from clicks and impressions, one can find other metrics like CPC, CTR and estimated costs.

Launching mindlessly an ad campaign can hit the budget badly. Get Search Volume and Forecasts offers an informed way of designing the ad campaign.

Steps involved are:

  • Select list of keywords to forecast results
  • Upload keywords in the search bar and click ‘get started’.

The results will provide information on how the campaign will fare, in terms like:

  • Clicks
  • Impressions
  • Cost
  • CTR
  • Avg. CPC
  • Avg. Position

There is one more tool provided here called ‘add conversion metrics.’

Here, you provide the expected or desired conversion rate and value that you want to achieve from the campaign.

So, by going reverse way, you can arrive upon the cost that you would require to incur in the ads campaign.

Google Keyword Planner for negative keyword search

The negative keywords are those for which you won’t want your ad to show up.

For example, brass necklace is a search keyword. It is not applicable for a gold necklace seller. So, the campaign planner will insert brass as a negative keyword.

It will stop the gold necklace’s ads to appear as a result when the searcher will type ‘brass necklace’ in the search bar.

How to use Google Keyword Planner – easy hacks to know

  1. Estimate Ad Campaign performance beforehand

Google Keyword Planner offers a preemptive measure to save cost by estimating the ads performance without actually running the campaign. Here is how it is done.

  1. Go to ‘discover new keywords’ after submitting a keyword and  press ‘get results’
  2. Select the keywords by ticking off the checkbox provided.
  3. A few drop downs appear; you go to ‘exact match’ in match type drown down.
  4. It will make ‘Add keywords’ tab appear
  5. Click on it. You will get the message ‘One keyword added to your plan.’ Beside it, there will be a tab saying ‘View Forecast.’
  6. Click ‘View Forecast’, and it will yield estimated monthly searches or impressions for the chosen keyword.
  • Use top of page bid metric to design a profitable strategy

It is quite important to know which keywords are costlier. The cost of the keyword points at the possibility of profits it can yield to the business.

Though quite valuable information, the users need not do much. They require only entering the keyword and pressing ‘Top of page bid (high range).

So, to make a correct mix of high-value and low-value keywords in the content, this metric can help proceed in a strategy-driven manner while designing the content.

  • How to find popular questions surrounding keyword

It is a very useful tool that allows designing the content with high relevance. In the Google Keyword Planner, there is a filter provided. You select ‘keyword text’ from the dropdown that is supplemented by another drop down named ‘contains.’ Here, you enter interrogative words like what, when, how, where, etc.

The results will yield you all the questions that audience is usually asking, surrounding the keyword.

Conclusion: Google Keyword Planner can help design ad campaigns with added knowledge of estimated cost, yield and impact. Practice using it in various ways as mentioned above to become a pro in campaign designing.