Blogging, from being a simple online hobby that anyone with an Internet connection can do, has become one of the Internet’s most prolific and financially-rewarding industries. Some people have already quit their 9-to-5 jobs and focused all their energies into their blogs; in some cases, blogging has already turned into a main source of income for them.
All of the money generating potential is there – if you just know how to manage them.
If you do need to squeeze out a few more bucks out of your blog, you might try seeking out advertisers or sponsors. For starters, you can create a list of a few companies or business that you think might want to sponsor blog posts or buy advertising space on your site. But first off, you need to ask yourself this question:
Will sponsors gain some sort of benefit (i.e. a healthy return on investment) if they spend money on your blog? Can your site’s stats live up to its expectations?
The best way to answer these questions is to check the state of your blog. If you have a decent number of unique visitors coming in every month and a loyal readership base, then companies might find it attractive to sponsor blog content like articles, podcasts, videos, advertisements and other forms of media on your site. Also, consider your audience – are they the same demographic that your sponsors are targeting? Once you have a clear picture on how your sponsors will perceive your blog, then it’s time to move on to the next phase.
Make the First Move
Some blogs are already performing well enough that advertisers are directly contracting them for sponsorships. But most of the time, you need to actively seek sponsorships for yourself instead of waiting around for the sponsors to come rolling in. You need to make the first move.
- Write a post that states your interest in obtaining sponsors.
- Advertise yourself on your blog. This is obviously the first step that any blogger should do.
- Go for small companies and businesses.
- Compared to large established enterprises, you will probably have better luck with small businesses and retailers. They are more likely to have an interest in being sponsors for your site, especially if your blog is small. Just make sure that your sponsor is in your blog’s niche.
- Be persistent.
- Google the potential sponsors’ contact information and write them a succinct email stating your intent and why working with them would be beneficial to the both of you. If you want to sound more sincere, then try calling them on the phone or setting up a face-to-face meeting with the company’s marketing director or manager.
- Create an “Advertise Here” page.
Be clear with what you are trying to sell. You can mark parts of your blog where potential sponsors can place advertisements and provide a link where they can contact and pay you directly. You can also create an “Advertise Here” page where you can put your blog’s stats, payment options for sponsors, prices, and other pertinent information.